Brand Essence
Strategic Approach
Business Values
Tone of Voice
Core Idea
- B2B: Reliable, fintech-grade integrations for operators
- B2C: Engaging, fair, and emotionally rewarding gameplay
Main Logo
Riddec Games primary identity and the primary sign for all external communications. It is used at all key touchpoints: on the website, in presentations, and in marketing materials.
Symbol
The logo symbol is used as an independent element in cases where the brand is already recognizable or space is strictly limited: icons, avatars, in-game markers.
Logo with slogan
A logo with a slogan is used where it is important not only to “recognize the brand,” but also to quickly understand what it is about and how it is different.
Incorrect Use
The logo isn't a construction kit. We don't change its proportions, add effects, randomize its colors, or place it on colorful backgrounds.
Logo on partner pages
Communication
Typography
The branded font is the voice of the brand in text form, its character is modern, technological and at the same time accessible, which reflects the positioning of Riddec Games as a reliable and flexible partner in the iGaming industry.
Brand Palette
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